Cannes Silver Lion 2007
Create awareness of OneNote, the Microsoft note-taking application, and encourage download of free trials. Overcome inertia for “another Microsoft product” and instinctive feelings of “I don’t need it.”
Create awareness of OneNote, the Microsoft note-taking application, and encourage download of free trials. Overcome inertia for “another Microsoft product” and instinctive feelings of “I don’t need it.”
Website
Ambient Media
Ambient Media
Ambient Media
"Dud Pen" Direct Mail
"Dud Pen" Viral