david russell

Won Cannes Silver Lion 2007

Create awareness of OneNote, the Microsoft note-taking application, and encourage download of free trials. Overcome inertia for “another Microsoft product” and instinctive feelings of “I don’t need it.”

Bad Pen - Cannes Lion Silver

Paper Cut - Cannes Lion Silver

Elastic Band - Cannes Lion Silver

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Ambient Media

"Dud Pen" Direct Mail

"Dud Pen" Viral