Microsoft

Software is bad!

Won Cannes Silver Lion 2007
Create awareness of OneNote, the Microsoft note-taking application, and encourage download of free trials. Overcome inertia for “another Microsoft product” and instinctive feelings of “I don’t need it.”
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Website
Ambient Media
Ambient Media
Ambient Media
"Dud Pen" Direct Mail
"Dud Pen" Viral
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